德國(guó)知名玩具公司為何扎根寧波近30年? | 第四季
2024年上半年,近2.7萬(wàn)家外資企業(yè)落戶(hù)中國(guó)。中國(guó)為何能吸引如此多的外資?為了找到答案,敘利亞小伙Zein Ali來(lái)到位于寧波的德國(guó)玩具公司Hape,進(jìn)行了一次有趣的探訪。Hape在中國(guó)扎根近30年,堪稱(chēng)外資企業(yè)“進(jìn)得來(lái)、留得住、發(fā)展好”的典范。在企業(yè)發(fā)展的初期,他們獲得了哪些政策支持?對(duì)于中國(guó)市場(chǎng)的未來(lái),他們又抱有哪些期待?Zein Ali與德國(guó)籍員工及公司創(chuàng)始人展開(kāi)深入對(duì)話(huà),分享了這家德企在中國(guó)扎根數(shù)十年的故事和他們的“心得”。
In the first half of 2024, more than 26,000 foreign-funded enterprises have opened business in China. What makes China such an attractive destination for foreign investment? Host Zein Ali visits a German toy company in Ningbo to find out.
With nearly 30 years of presence in China, this company stands as a model of how foreign enterprises can enter, thrive, and grow in the country. Through interviews with German employees and the company's founder, Zein explores the experiences of foreign companies in China, the supportive policies they benefit from, and how these enterprises view China's business environment with confidence and optimism.